I'm a creative strategist, researching and building new business opportunities for companies and brands.
I specialise in storytelling, digital content and experiential projects.
I am experienced at project management and delivery, and work best when I am involved in planning new activity with a client from the early stages of a project. I am good at developing an idea, and turning it into a real outcome or event.
Thank you for visiting my site, to find out more about the type of work I do please visit the How I Work or Case Studies pages.
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In 2007 I set up a publishing company, writing and designing books about contemporary visual culture. More recently I spent seven years working in business development at Central Saint Martins, part of University of the Arts London. At CSM I ran projects between brands and students, formulating briefs with academics and clients to get the best result. Clients included Microsoft, Orange, Alfa Romeo, Sony Music, Heinz, RSC and Unilever.
After the college moved to a new campus in King's Cross in 2011, I managed Central Saint Martins' venue hire offer (including Kiwi House during the 2012 Olympics, fashion shows with Paul Smith and events for Lloyds). I then set up a new revenue stream in experiential design and production, working with our theatre students and staff to conceptualise, design and deliver content for events including The Store WPP's Future of Retail conference, Dr Martens product launches and The House of Peroni 2013.
Since 2014 I have worked as a freelance strategist and project manager on projects with clients including NBCUniversal, King's Cross Central, WPP and Independent Label Market. I was recently Rapporteur and Entrepreneur in Residence at University of the Arts London, developing new revenue streams for the University.
The books I researched, wrote and published in my time as Co-Founder and Creative Director of Graffito Books, include Street Art and the War on Terror (which the New York Times described as "an invaluable document") and Street Artists: The Complete Guide.