I project managed the Minions Collective NBCUniversal and Central Saint Martins collaboration.
NBCUniversal wanted to reach teens with shareable content for the Minions film release in 2015.
Ged Matthews, CSM Creative Producer, conceptualised and proposed a fashion-performance collaboration which would meet the client brief. Students from the CSM Foundation: Fashion and Textiles course at CSM were briefed to design and create outfits inspired by the Minions. We then worked with choreographer Ivan Blackstock, set designer Garance Marneur and three CSM BA Performance Design and Practice graduates (Denisa Dumitrescu, Philippine Laureau and Sylvana Lautier) to create an immersive showcase event to present the collection.
Alongside Ged Matthews, who took an executive overview of the project's creative direction, my role was to oversee the collaboration, including the student and graduate design processes, casting and development of the performance, external and internal technical and film production teams. I worked closely with NBCUniversal and the CSM Events Manager throughout and managed the timeline, planning and budget for the live event.
The showcase was held at the CSM Platform Theatre in April 2015, with invited guests taking a journey through the Minions mini worlds, before the outfits were unveiled in a live fashion-dance performance. The audience journey, music (produced by Mikey J), performance and design for the event were all created to celebrate the mischievous, subversive, curious, unpredictable nature of the Minions. This produced an inspiring environment where international vloggers and NBC Universal could capture video content to share with their followers on YouTube.
"Eleanor was an amazing project manager, genuinely passionate about the creative outcome and a calm presence throughout."
Cat George, Vice President International Marketing & Partnerships at NBCUniversal