I worked with the team at Conducttr, a transmedia storytelling tool, to create a video explaining how the tool works.


The brief was to create illustrations to accompany a voiceover in English and Spanish, that describes how anyone can use Conducttr to create interactive multiplatform stories.


Conducttr is a cloud-based service: a content management system, an audience relationship manager and a storytelling and gaming engine.


For me, the most inspiring feature is the way Conducttr allows you to layer stories over the real world and really bring them to life.


To emphasise this I proposed drawing with chalk pens on glass, over a variety of pre-drawn backgrounds.


This gave the video a mix of detailed illustration, live drawing, and movement and change throughout, and to finish I scripted a 'reveal' at the end where the fictional world overlays a real London street.