My second project for the team at Conducttr, following the How it Works video.


The brief was to create a design for their new Transmedia Playbook, a catalogue of transmedia storytelling ideas, to inspire creators. 


Each idea includes a story, building blocks for how to set this up in Conducttr and classification in the form of Participation Tropes and Characteristics symbols.


My role was to design the layout, create the symbols, picture research visuals to accompany each story and prepare the document for print and digital formats.


I created a strong simple layout in line with the Conducttr branding, designed infographic symbols that were easy to read and chose images to illuminate the story ideas.


The full playbook can be seen and shared below – view full screen for best impact!